Core Values
Simple
“It is the simple that produces the marvelous.”
– Amelia Barr
Phase II planning is complicated, we don’t
do complicated.
Human
“To be human is
to be SEEN.”
to be SEEN.”
– Brene Brown
Wealth begins
with WE.
Integrity
“The time is always right to do what is right”
– Martin Luther King Jr.
Do today what your
future self will
thank you for.
Love
“Spread love everywhere you go. Let no one ever come to you without leaving happier.”
– Mother Teresa
Love,
fully funded.
fully funded.
It is more important to live your legacy than it is to leave a legacy.
– Doug Lennick, CEO of Think2Perform.com
What's Your Story?
Here's mine.
Birds Horton’s story started in a fifth-grade show-and-tell presentation, standing in front of a room full of judgmental ten-year-olds holding a family-sized tub of Parkay margarine. He was a painfully shy kid with a stutter who had already learned how to hide in plain sight. Then his teacher, Miss Starkey, did something he never forgot. She didn’t rescue him or make the fear disappear. She simply gave him enough room to find a little courage and step into an unfamiliar space. More importantly, she helped him understand that even though he was doing a hard thing by himself, he wasn’t alone. That was Birds’ first experience with advocacy work.
Thirty years later, it is still his life’s work. Birds works with lifelong savers who have done so much right and still find themselves standing at the edge of the next chapter asking:
Those questions don’t get solved by a spreadsheet alone. They get solved through trust. Trust creates clarity; and clarity creates confidence. That belief is why Birds founded Horton Wealth Partners and wrote SEEN: 7 Permission-to-Spend Strategies for Lifelong Savers Retiring from Work, Not from Life.
- Will I be okay?
- Can I stay independent?
- How do I do this without becoming a burden to my family?
- What if I make it to 95?
Those questions don’t get solved by a spreadsheet alone. They get solved through trust. Trust creates clarity; and clarity creates confidence. That belief is why Birds founded Horton Wealth Partners and wrote SEEN: 7 Permission-to-Spend Strategies for Lifelong Savers Retiring from Work, Not from Life.
Most people Birds meets are not looking to be managed. They are looking to be understood. They want to remain fiercely independent without the isolation. Before discussing money, investments, or financial plans, Birds starts with a different question:
“What’s your Parkay story?”
“What’s your Parkay story?”
Birds K. Horton, CRPC ®
CEO & Founder
What If All The
What-Ifs Were Handled?
Then the real questions get to step forward. The good ones. How do I keep growing? Who do I want to become in this chapter? What do I want to leave behind, and who do I want to lift up along the way? Most people never get permission to ask those questions. Handing that permission over is my favorite part of this whole job.
And here’s the whole ballgame. Underneath the growing and the giving is the thing it was all for the whole time. Joy. Not joy as a side effect of a bulletproof portfolio. Joy as the point. The alpha and the omega. The whole enchilada. We don’t hand you that. We build it with you. Because wealth doesn’t begin with a portfolio. It begins with we. The families we serve, and the team standing beside them, chasing the same beautiful thing together.
We start with your story.
We end with flow.
That’s WeFlow TM